Note: When I
write ‘Digital tools’, I am not including print and visual media.
I am not
aware of any real time benefits that we Indians have received from USA based
giants. Please exclude McDonald’s ka burger
and Porn off the list. With two genius minds from India who are sitting at
the helm of Nokia and Microsoft, I think it’s a one way process. Having written
this, a number of digital benefits provided to us have just proved me wrong.
Three USA based companies have given us one of the most important tools to lead
a life with freedom and consciousness. I won’t feel shame in accepting the fact
that till some years ago, the youth of our country was quiet illiterate. The
usage of internet was limited to porn and music. See we are obsessed with
Porn and Lady Gaga!
So, in what
way websites and messaging services like Facebook, Twitter and Whatsapp were
able to educate us?
Answer is simple- ‘A’ likes a joke sent by J and A forwards that joke to C, D and E. And in
this way this joke that was created by J in his very personal space reaches millions
around the country and globe. Obviously some may love it or shove it!
Now looking
at how these digital tools enlightened us before and during election season-
From last 365 days my Facebook wall was
painted in so many colours, mostly with saffron as the result day was
approaching. There were people posing and displaying their hardcore love for
country by supporting different candidates from various parties. While a group
of educated individuals was raising voice in the support of AAP, a few were
always present to pull the leg. While some ‘I am a Hindu’ kinds of
people were vouching for Modi aka BJP, there were a few digging the
grave. And the rest of citizens who tagged
AAP as being unstable and BJP being an ‘anti-muslim’ party, gave their voice to
Congress. Then obviously there was Rakhi Sawant with a brand new party Rastriya
Aam Party (Don’t you try to pronounce the abbreviation in front of your parents)
Without naming
that particular group on Facebook, I witnessed a very healthy discussion over
all the aspects of election. All the people who were attached to that group had
done their home work quiet well. As for
Twitter, it became a personal platform for our PM elect Mr. Narendra Modi. For those
who were too busy to watch his speeches and rallies got his message through
tweets. Mobile messaging service Whatsapp was used in a large scale by almost
all parties to promote their so-called welfare schemes.
What does
this all tells us? It tells us, Whatever we read influence us more than any
other medium of promotion.
Hatsoff to
the PR team of Mr. Modi!
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